The UK’s leading search and selection consultancy, connecting more brands with more agencies across more disciplines to create long term value for all.
Working with full transparency, progressive processes and an unrivalled depth of agency knowledge, insight and understanding we reach the right answer faster.
Our teams of leading industry practitioners map and navigate the optimum agency typologies and pathways to answer every brief. This may involve identifying and recommending the best shortlist of agencies, running short form pitches in a single day, delivering the rigour and best practice of our renowned end-to-end pitch process, re-evaluating your marketing ecosystem or helping you rethink your ways of working.
We’re here to ensure you come together, stay together and grow together with your perfect agency partner.
We pride ourselves on leaving no brief behind, always deploying the right progressive process to deliver the best solution regardless of brief, budget or discipline. Whether you’re looking to hold a full pitch process, launch an RFI, re-evaluate your marketing ecosystem or model, identify the optimum list of recommended agency partners or just rethink your ways of working we’re here to help.
From market-leading agency recommendation, agency selection and pitch management to marketing advisory and ecosystem creation, our proven models successfully flex to work with complex, marketing leading businesses and brands as well as more agile, fast-growth scale ups.
Whatever your brief, whatever the discipline, we will advise you on the best agencies to deliver your goals. From the top ad and media agencies, to the best digital marketing, social and PR agencies from right across the UK. We have the best database and understanding of the agency landscape and we’ve always got you covered.
Proprietary and progressive solutions and processes to make selecting the right agency partners effective and enjoyable for you and your brand. From Chemistry sessions, to Discovery days and full end-to-end pitch processes, our agency pitching services help you hire the right agency every time.
Delivering the ways of working, commercial evaluation, agency ecosystem best practice and creative excellence to power your existing partnerships and processes. We provide comprehensive guidance on marketing operations, combining strategic ways of working, rigorous commercial evaluation, and proven agency ecosystem best practices. Our goal is to always drive creative excellence and empower your existing partnerships, internal teams, and operational processes, ensuring they’re aligned, high-performing, and primed for long-term success in an evolving marketplace.
The Ingenuity Group CMO Pulse surveys the needs of 500 CMOs and marketing directors of leading brands with budgets of up to and above £100m every quarter. It is the largest rolling study of senior marketers' stated intentions to hire a new agency, the opportunities and best practice learnings for other marketers to learn from, and the processes most in demand to deliver success in agency selection and retention.
Managed 500+ pitch processes in the last five years
Delivered tens of thousands of agency recommendations to brands
Worked across 50+ markets
Great support from the first call through to appointing our packaging agency, we had a great experience and are delighted with the outcome. I particularly valued the advice that you gave around how we shaped the RFP process to be fair to the agencies and ensure that we had enough information to make our decision.
The team were very invested in our search and I have received positive feedback on their professionalism and passion from everyone who dealt with them in the process. The team selected excellent agencies for us taking into account our briefing and we felt 3/4 of the agencies that pitched fitted our brief and were capable of delivery.
Excellent partnership and support from start to finish. Great co-ordination and support on the Chemistry sessions and input perspective from the team.
The whole process was very well structured with multiple agency touch points which worked well and was effective at testing consistency. The team added value and insights through their guidance throughout and knowledge of the shortlisted agencies in terms of strengths/weaknesses and overall fit for our requirements.
Ingenuity is one of those businesses that every ambitious Procurement Professional needs to have on speed dial. They make it a priority to be in touch with the Marketing Supplier marketplace, to know about who the major players are, the new entrants, and technology innovations. I pride myself on leaving my clients in a better position than I arrived, Ingenuity has been an incredible resource in enabling me to do so.
It was an absolute pleasure working with the Ingenuity team. Not only did they take the hard work out of the pitch process during a particularly busy time for us, but they also provided invaluable counsel using their industry expertise to help steer us towards the right decision.
The Ingenuity team provided excellent counsel as we looked to align our corporate and brand PR requirements. They are very well connected across a variety of PR agencies and helped to guide us in making a key appointment. They come highly recommended.
The Ingenuity team worked on a social media brief for us. The speed at which they turned it around was impeccable, offering us a variety of agencies with different backgrounds, strengths and specialisms. They followed up regularly to ensure we were satisfied every step of the way and kindly offered the lovely Ingenuity office space for our meetings with the agency shortlist. Ingenuity have been extremely helpful in this process and I would recommend other clients to use them when looking to reach out to agencies in their selected discipline.
Here are some of the common problems brands come to us with. Any sound familiar? Click to find out which service will work for you.
